What to Look for in a Web Designer or Design Agency

Google for web designers or web architecture firms and you will get millions of after-effects for companies all able actual agnate things: appropriate delivery, budget-friendly, seek engine enhancement and cross-browser compatibility, etc. Now if they were all so great, why are there so abounding actual shitty websites you may ask. Actuality are some abilities that will advice you to edger out the acceptable web designers from the bad ones.

Great Portfolio

A abundant portfolio displays creativity, appearance array and a lot of chiefly has examples of absolute applicant plan and not just blueprint plan from school. Ensure that the web designer’s all-embracing appearance in their portfolio matches what you are searching for. Test out their ahead launched websites to ensure that they are user-friendly, error-free, acceptable for their ambition bazaar and fast-loading.

A abundant portfolio consistently trumps architecture acquaintance or education. Web designers with too abundant acquaintance could be set in their agency and beneath accessible to new account or trends. And just because anyone took a few classes for architecture does not beggarly that they accept an eye for it. We accept encountered abounding websites alms web architecture casework with abominable websites.

Customer Service

No amount how arch your artist or bureau is, if they cannot acknowledge to your calls or emails in a appropriate address during business hours, they a lot of acceptable cannot accommodated your deadline. This can beggarly afterlife to your business if your activity is time acute due to something like a artefact launch. Some freelance web designers are moonlighters acceptation that they accept full-time jobs and they aces up the odd activity actuality and there for added cash. Be alert of those association because they will acceptable not be about if your activity goes afield banishment you to amount your deposit.

Required Skills

Whoever you baddest should be accomplished with the web technologies your activity requires. If you charge Flash for an activated clip, ensure that your web developer is accomplished in Flash Actionscripting 3.0. If you wish to catechumen your website into a CMS, ensure that they are able-bodied abreast in your called CMS and the web technologies that abutment it. A lot of open-source CMS’ are controlled by PHP. It is consistently bigger to appoint an able who can excel at the things you charge rather than a jack of all trades who is just characterless in everything. Usually, you should be able to appraise this based on their online portfolio.

Their Timeline Fits your Timeline

All projects accept a borderline or some adopted time ambit in which you would like it to be completed. Inexperienced web designers generally adduce ever optimistic timelines. No amount how simple your website architecture or redesign is, it is about absurd for the architecture action (from abstraction to completion) to yield beneath than two weeks because there will consistently be revisions. I consistently beam if a abeyant applicant emails me and estimates that their new website is actual basal and should yield no added than 2 days. It is abundant added able to adduce a best timeline and bear beforehand than expected. However, if your web artist says it will yield abundant best than their competitors, they may be moonlighting.


Full-service is usually offered by architecture firms because it requires a aggregation of developers, designers and business experts. Full-service agency that they action all-embracing web solutions like SEO, ecommerce, branding, adaptable affinity and amusing media business all in one place. Rarely will you acquisition a web artist who is an able in all of these categories, which is why some companies appoint architecture firms if they accept the budget.

Communication Skills

Communication abilities are just as important as architecture and programming abilities because if your web artist communicates with bad grammar or spelling mistakes so will your website. Do they clear issues well? Can they construe complicated abstruse abracadabra into laymen terms? You can calmly appraise their advice abilities through your antecedent calls, emails and activity proposal.

Marketing / SEO Experience

What acceptable is your website if your ambition bazaar cannot acquisition it? Your web artist or architecture close have to accept how to advance it. If you begin your web artist by via Google with industry-specific keywords again they have to apperceive something about SEO. Actuality are added simple SEO techniques your web artist should apparatus to physique your web presence:

  • Generate beginning agreeable accordant to your ambition bazaar with a blog
  • Write a meta appellation and description tags
  • Include your keyword seek agreement in your headings and subheadings (H1 and H2 tags respectively)
  • Sprinkle your keyword seek agreement throughout your content
  • Create a sitemap for seek engines to crawl
  • Add your website to online business directories
  • For added SEO strategies, accredit to my blog column about Driving High Quality Web Traffic.

Customer References

Ask for applicant references and accomplish a point about calling them. Ask their audience whether they were responsive, on time and aural budget. Some web architecture firms attending for plan through freelance websites such as Guru area you can acquisition reviews.

Social Media Presence

Social Media helps you acknowledge to humans talking about your cast and accept how they apperceive your company. There are so abounding amusing media networks but the ones to adviser are Twitter, LinkedIn and Facebook. A acceptable convenance is to column a cachet amend whenever you broadcast a blog column or new web content.

Cost / Budget

It is key to accede all of the aloft and again accede amount or account if aggregate abroad avalanche into place. The cheapest adduce is rarely the best.